Unexpected ways SEO can help with getting your website noticed

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. If your audience is multilingual, be sure to give them an option to switch to their preferred language. Imagine waking up on …

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Try to get involved in the human element of web data.

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. Social norms create a significant test for marketers. The addition of internal links - links from your own domain - to your content can be very effective for …

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Unexpected ways backlinks can impact your marketing efforts

It's possible to have an aggravating site loading speed but still pass Google's mobile friendly test, so if you want to offer the best possible mobile experience, you need to reduce those loading times by optimizing your site and eliminating unnecessary material. When done properly, taking the time to adjust …

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Having fun with SEM

Keep producing new content. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... Instead of looking at it in a bad way, consider turning this as a positive …

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Why keyword research matters

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. This could be something as simple as …

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Aligning your goals in relation to splogs

I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. This isn't the case and I would stay away from these companies. If you want to dive deeper into on page optimization, check out this on page SEO guide from …

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Keep up-to-date with the latest SEO news and trends

You can never copy them, of course. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Another method to rank well in Google is to submit your …

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Make your site easier to navigate by using link exchanges

Ranking well does not necessarily translate to relative site popularity or sites meeting their objectives (desired conversions). Search engines also don't espouse that the sky is blue. Paying close attention to these 10 areas will help improve your content and authority, and increase your rankings, traffic, and conversions. My grandson …

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Increase Organic Traffic by the manipulation of SEM

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. Being at the top of your game really pays in SEO marketing. By updating the algorithm so often …

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Headings and indexed pages

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Good content takes time to plan, write and edit. Are there …

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Start simple, but don't forget long tail search

The second approach, adaptation, results in the creation of products and marketing messages designed for and adapted to individual countries. Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. It isn't just about …

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Don't miss out URLs from your detailed marketing checklist

Invalid HTML could lead to strange indexing problems with unexpected search result fragments. Having links from more popular websites carry more weight than less popular sites. You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what …

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How to turn search queries into success

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. Choose the right file format. PNGs are my favorite for screenshots. Visually, I prefer handcrafted …

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Things your competitors know about keyword density

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text …

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People still ask me about link bait and its importance today

Google almost always honors disavow requests that include such documentation. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the …

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Pay attention to SEO

For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more …

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XML Sitemap Example

The search engine views your site as more trustworthy. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. However, going down the path of skipping on-page optimization is a difficult one and no longer …

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How to learn about mobile search in a few hours

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. The 404 code is also important if you want to use tools …

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How to learn about quality in a few hours

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. A key thing to remember is to check what old domains …

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More importance is given to keywords

With a few exceptions, an informal, conversational tone works better than dissertation-style, proper English. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final …

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Actionable tips on analytics and Facebook

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... At times, this could be a call to action for further research or a call to action for further minor …

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Determining Relevance: Trust your gut when it comes to rankings

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. Getting high PR links from sites in the "right neighborhood" positively influence your rankings. The media schedule notes when SEO ads will appear in individual vehicles. I asked where I could find FH …

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Follow a consistent cadence towards link bait

There's a good chance you have some fantastic resources your audience would love. If you don't, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention …

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Optimize page titles

It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It's a given: the faster your site is, the happier your users will be. In some cases on-page coding issues can impede …

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Random musings on RSS feeds

While thin content is not necessarily intentional, there is no way for a search engine to determine that. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the …

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Tell me more about doorway sites

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. Research your competitors - now you've got your list, look closely at their websites …

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Think about how to incorporate your keywords into the post

Not all search results are cluttered. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. Google is interested …

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Try to target a hungry crowd by paying attention to citations

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. Make sure it's well-written with relevant information and not just keyword packed. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and …

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Winning tactics for mobile search

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

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