The easiest is intuitive-think about whether this is a site you personally trust. What can be more meaningful than a lot of followers in some social network or a lot of votes in some social survey? Experience freedom from glasses by having cataract surgery with the UK's best surgeons. When …

Fortunately, Google is pretty fair about the issue. Every site has a sphere of relevance. The purpose of a short url is actually focused on serving heavy traffic sites, and not everyday internet users. While Business Profile one is out of your control, you have to understand that your Domain …

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers …

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Good content takes time to plan, write and edit. Are there …

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. The 404 code is also important if you want to use tools …

Not all search results are cluttered. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. Google is interested …