It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Good content takes time to plan, write and edit. Are there …

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. The 404 code is also important if you want to use tools …

Not all search results are cluttered. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. Google is interested …