Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Coupons and discounts work offline and they work online, particularly when your target audience has a bargain orientation. Choose the right file format. PNGs are my favorite for screenshots. Visually, I prefer handcrafted …

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text …

The click-through rate on major web destinations has declined to less than one percent. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). In the past, creatives who designed business-to-business advertisements relied on verbal or written …

Google almost always honors disavow requests that include such documentation. A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the …

For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more …

The search engine views your site as more trustworthy. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. However, going down the path of skipping on-page optimization is a difficult one and no longer …

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. The 404 code is also important if you want to use tools …

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. A key thing to remember is to check what old domains …

With a few exceptions, an informal, conversational tone works better than dissertation-style, proper English. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... At times, this could be a call to action for further research or a call to action for further minor …

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. And that is why SEO is so difficult, in …

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. Getting high PR links from sites in the "right neighborhood" positively influence your rankings. The media schedule notes when SEO ads will appear in individual vehicles. I asked where I could find FH …

There's a good chance you have some fantastic resources your audience would love. If you don't, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention …

It's the number one thing you'll be working on when you're trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It's a given: the faster your site is, the happier your users will be. In some cases on-page coding issues can impede …

While thin content is not necessarily intentional, there is no way for a search engine to determine that. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the …

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. Research your competitors - now you've got your list, look closely at their websites …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. The first is a complete copy. SQL Server runs only on Windows Server, whereas Oracle and DB2 can run on several platforms. If you're looking for new rocking …

Not all search results are cluttered. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. Google is interested …

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. Make sure it's well-written with relevant information and not just keyword packed. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and …

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important …

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …