Understanding URLs in relation to your marketing strategy

Keyword research is a process of identifying the most important keywords for our website. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear …

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Top trends in anchor text to watch

Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. By taking this deep approach to building your content, you can ensure visitors have a positive experience with your pages, increasing user satisfaction while safeguarding any demotion search engines may consider imposing on those who aren't …

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Unexpected ways SEO can help with getting your website noticed

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. If your audience is multilingual, be sure to give them an option to switch to their preferred language. Imagine waking up on …

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Headings and indexed pages

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Good content takes time to plan, write and edit. Are there …

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More importance is given to keywords

With a few exceptions, an informal, conversational tone works better than dissertation-style, proper English. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final …

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