More importance is given to link bait

In most link building tactics, you'll need to find a way to introduce your brand into the body of an article, but here, you may be a part of the headline. If Google is crawling your website and it picks up on signals that say a person's time will be …

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Make your site easier to navigate by using link exchanges

Your press releases should be comprised of well-written content about a newsworthy event (i.e., don't make something up just to have an excuse to syndicate a press release). Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a …

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Things your competitors know about keyword density

If you are not a regular monitor of your blogs, it's better to make all your comments a no follow, or else you might breach Google's terms of service. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text …

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Follow a consistent cadence towards link bait

There's a good chance you have some fantastic resources your audience would love. If you don't, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention …

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