Marketing cycles have shortened dramatically, so marketers need to produce more content in less time. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. There is a …

Here's a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposite of writing naturally. Social norms create a significant test for marketers. The addition of internal links - links from your own domain - to your content can be very effective for …

The click-through rate on major web destinations has declined to less than one percent. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). In the past, creatives who designed business-to-business advertisements relied on verbal or written …

SEO isn't about gaming Google. It's simply about creating content that people want and that satisfies their search intent. Make sure it's well-written with relevant information and not just keyword packed. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and …