This tactic can sometimes result in a web page that reads like a poorly planned mad lib, making them easy to spot by website visitors. However, I think it's important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential …

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. And that is why SEO is so difficult, in …

While thin content is not necessarily intentional, there is no way for a search engine to determine that. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the …

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …