Why keyword research matters

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. This could be something as simple as …

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How to learn about quality in a few hours

Communication segmentation means creating a communications package that effectively reaches all possible target markets in another country. For us peasants, this is a difficult thing to overcome, as you just can't compete with the likes of a Best Buy. A key thing to remember is to check what old domains …

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