Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. This could be something as simple as a personal story, an anecdote, or describing a common scenario. Duplicate title tags are not helpful to searchers or search engines. Would an inexpensive classic rocking horses do the trick? Have you seen this great place for organic local fruit box delivery ? Do you get good customer responses when you're searching for leased line pricing ? A simple search on Google for Technical SEO Audit will give you what you need. Did you know that Beverley Grammar school is the oldest in England? The Geberit Aquaclean 4000 has easy personalised settings - no need for an engineer to be called out. Children love playing on outdoor fitness equipment - didn't you when you were younger? Studies have shown that storytelling for business really works.t Search engine optimisation is always evolving.

Invest in authority sites

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. The length of search phrases Do your homework! The primary resources are all available here. Its as simple as your ABC's continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But JSON-LD has all the ingredients for high rankings. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content.

Informative details on improving CTR

You may have heard or been told "just write great content". Frankly there are lots things which a good professional search engine optimisation exponent would tell you to do! They may not consciously realize it, but they do. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves.

At last - revealed: the secret to splogs

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income."

Why keyword research matters

It's a trade-off between how easy the name is to remember and its relevancy to the search results and to your business name. Do The talk on Facebook is about Article Bank at the moment. you remember when desktop publishing software first came out? The personality chosen for social media should match the voice used in other venues and marketing communications. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around.